(12th August 2009) -- Ladies European Tour pro golfer Christine Hallström is a hit in the new Abacus Autumn 2009 Woman Collection.

The 26-year-old Abacus Ambassador from Sweden models the clothing in the company’s new catalogue.

In these images, Christine wears the Woman Doon Wind Vest and the Waggle Long Sleeve Rugger, the Nesbitt Cardigan, Lob hat, Formby soft shell stretch jacket and trousers and Cray Dry Cool Polos.

Although Abacus is a Swedish company, the photo shoot took place in and around Copenhagen, Denmark. Shooting through wind, rain and hail meant that the clothing was truly tested.

Christine loved the rain jackets. “The designers worked really hard making the rain gear very stretchable. It follows the movements of the body so it doesn’t feel like it’s in your way when you’re swinging. That’s really good,” she said.

The Abacus designers know that the clothes need to work in all weathers. As the Official Clothing Supplier to The 2007 European Solheim Cup Team, Abacus saw at first hand the testing weather conditions at Halmstad, Sweden.

This is why as the Official Clothing Supplier The 2009 European Solheim Cup Team, and The European PING Junior Solheim Cup Team, the prizewinning Pitch Rainwear will again be included in the collection, along with an attractive and fashion-based range of clothing.

Next week at Rich Harvest Farms in Sugar Grove, Illinois, the European players will wear a different ensemble every day, in a striking range of colours, all of which is available for purchase.

The outfits have a different colour for every day of the week and utilise strong colours like lipstick, apple green and lilac, mixed with white. Patterns such as spots and stripes lend a lively and sporty feeling to the clean and fresh designs.

“Both the public and the American players will find it hard to keep their eyes on the ball!” said Chris Mattsson, head designer for Abacus. “In addition we have secret weapon for Sunday’s single matches!”

Abacus is also the Official Clothing Supplier to the Ladies European Tour, which brings the company closer to its target market.

“This Solheim Cup means we get exposure to consumers on all markets,” says Abacus’ Managing Director Sven-Olof Karlsson, “Particularly the American market which is new territory for us.”

Swedish Abacus design, market and sell clothing with golf at the heart of the inspiration. The collections combine functionality, design and quality in a way that has in just a few years given the company a very strong position on the market in Sweden, Denmark, Holland and Germany. The goal is to continue developing Abacus as an international lifestyle brand that reaches beyond the world of golf. For further information, visit: www.abacus-golf.com